Living in San Marcos

San Marcos is a vibrant city at the crossroads of the I-35 corridor and the Texas Hill Country, home to Texas State University and the crystal-clear San Marcos River. With a population around 68,000, the city blends college-town energy with a rapidly growing residential community that extends well beyond the university.

The San Marcos River — one of the most consistently flowing waterways in the Southwest — is the city's natural centerpiece, offering year-round tubing, swimming, and kayaking. The outlet malls draw shoppers from across the state, and the city's position between Austin and San Antonio provides dual-metro access. For homebuyers, San Marcos offers a mix of established neighborhoods, new construction, and a cost of living that undercuts both metro areas.